Campaign

Endangered Dishes

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Study Case

Open for Business - Endangered Dishes

Work
Copywriting, Creative Strategy Art Direction - Jasmine Namur Art Direction - Henry White
Client
Open for Business (One Club Brief 2021)
Awards
Does meeting Benny Gold count the personal achievement category?
"Open for Business." - Objective to get more customers to come to brick and mortar stores, albeit keeping in mind social distancing.

Brief

How do we get people back into brick & Mortar stores while they have become so comfortable ordering and visiting brick-mortar shops?

Choose an industry that you would like or retail as a whole.

Insights

More than 60% of Restaurants have closed since the pandemic and possibly 85% when all is said and done.

Immigrant-owned restaurants are the heart of every community, and they’re rapidly disappearing due to Covid-19.

These restaurants are COVID safe and open for business. We can urge consumers to support these local businesses and cultural flavors before it’s too late and more immigrant-owned restaurants become extinct.

"Everywhere immigrants have enriched and strengthened the fabric of American Life."—JFK

Idea

The James Beard Foundation begins the campaign in NYC. They are taking out an op-ed in The New York Times—Food Section and informing readers that the Pandemic is most affected by the restaurant industry. Not only that, immigrant-owned restaurants are the most at risk of being gone for good. All restaurants, immigrant-owned restaurants support an interconnected chain of food and produce suppliers. As a result, each is affected by the loss of indoor dining and in many immigrant-owned restaurants. This means closed for good.

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